Development of the Pegasus fragrance range
Mike Booth, Chairman of Aura-Soma
“It is a great honor to be in the position of bringing another part of the vision of Vicky Wall into reality with the launching of Pegasus, eight wonderful new varieties of perfume.
The eight varieties that we have are the result of a co-operation with ‘Creative Perfumers Limited’ and its founder Anastasia. She has a ‘nose of exception’ which means that she has trained herself in a very special way to be able to balance essential oils and perfumes and to bring them together in total harmony. This is an increasingly dying art but, in my opinion, she is one of the finest exponents of this art in the world. We work in close co-operation with her because I believe she is also capable of what is referred to as synaesthesia. This implies cross-sensory perceptual ability.
Anastasia has a set of Aura-Soma® bottles, the 109 different colour combinations. She requests that each of her client’s visits begins in front of the Aura-Soma bottles. She asks them to select the bottles that appeal to them the most, Anastasia then determines the fragrances based on those colour selections, her experience and what she has learnt. Over the years of development as the process continued we found that certain notes and certain colours came up time and time again.
The eight fragrances or blends are related to specific Aura-Soma bottles. The number on the Pegasus bottle is actually directly connected to the number on the Equilibrium colour combination from the Aura-Soma Colour-Care-System®. This affirms the synaesthetic relationship between the perfume and that specific colour bottle. It is a complete circle of experience: colour to aroma, smell back to colour which is a tremendous thing in terms of what the world of fragrance, the world of perfume, the world of colour is going to experience.
Many people are ready to avail themselves of this possibility. We are thrilled to see this exciting and profound vision come into realisation; from the development, through birth to this moment of presentation in the world.
The story is enhanced by the fact that Vicky Wall (founder and innovator of Aura-Soma Colour-Care-System®) was very much of the same mind in relation to cross-sensory perception. In other words, when she smelt a fragrance she saw colour, when she saw colour she smelt fragrance and this is why Pegasus is so important.
The name Pegasus is actually derived from the work Vicky Wall did during the Second World War. She drove an ambulance around London and was able to be in the right place at the right time and had a reputation for this amongst the other teams of ambulance drivers. Towards the end of the war the drivers cast a Pegasus which they gave to her. She had this mounted on the bonnet of every car that she owned.
“Being in the right place at the right time”
I remember when Vicky came to our house to present the first Aura-Soma workshop. I saw her sitting in the passenger seat and Margaret just peering above the steering wheel, as she was quite short and it was quite a big car but I also remember seeing the Pegasus at the front of the car. It was absolutely amazing to see the car pull up the drive. This was in 1984, all these years later it is great to think that Pegasus is now fulfilling the possibility of that original vision of what was born of ‘being in the right place at the right time’. This is the theme that we can introduce so that hopefully, through an attraction to the smell and to the colour, Pegasus will help many to be in the right place doing the right thing, offering an experience of synchronicity.”
Mike Booth
Chairman, Aura-Soma
