UV protection naturally

The 1980′s saw the beginning one of the largest social experiments ever – the campaign to persuade us to use sun cream to limit our exposure to ‘harmful’ UV rays. Yet hiding from the sun will not prolong our lives; new research says it may very well do the opposite!

We didn’t know then what we know now. We didn’t know of the incredible importance of Vitamin D, which is not really a vitamin but actually a pro-hormone, it has wide reaching effects on our health. Sun creams designed to block UV rays also block Vitamin D production. Even sun creams as low as SPF 8 block 97.5% of your body’s Vitamin D production, while SPF15 blocks 99.5%.

Our use of sun creams, combined with a sedentary lifestyle and nutrient deficient diet, has had a dramatic effect on our general health. In the UK, even with the use of ever stronger sun creams, the incidence of skin cancer has risen by an average of 46% in the last 7 years, and by 80% in Yorkshire, despite the northerly lack of sunshine! This makes skin cancer the fastest growing cancer in the UK.

We think its time to stop, time to think, and time to make new choices based upon knowledge, evidence and common sense!